Monday, January 2, 2012

Don't believe the hype


I should start off by saying that I am a big fan of the Girl with the Dragon Tattoo book series, so like many people I was have been waiting for the movie to reach theaters. After all the holiday hoopla died down I was finally able to catch a viewing of the movie last night. I enjoyed it although how can you really enjoy a rape and revenge story. Rooney Mara was absolutely amazing as Lisbeth. I wish I had seen the original Swedish version to kind of do a compare and contrast of the two. Another plus the movie stays remarkably faithful to the book. Now there has been a lot of hype behind this film this should have given Mission Impossible a run for its money but it didn't. Some analyst have said the reason behind its lackluster performance is that they opened the film at the wrong time of the year. I can understand there point who really during this time of the season wants to see a women get sexually assaulted and later have to help a journalist solve a 40 year old murder.

Which brings me to my point the hype behind films. As we enter 2012 many films are being hyped to make hundreds of millions of dollars. Inevitably one of these movies will fail as to which one it will be, the jury is still out on that. What with the Hunger Games, The Avengers, The Amazing Spider Man, The Dark Knight Rises and lastly The Hobbit all expected to turn a massive profit this year. Will the hype behind these films hurt it in the long run like with TGWTDT?

This is why I think TGWTDT has under performed, there was a natural backlash against the film. With magazines such as Entertainment Weekly telling us what movie we have to see that weekend (side note I want to point out I have nothing against EW I am an avid subscriber).  Mission Impossible is a perfect example there wasn't a ton of hype behind it, it was still going to get noticed because it is a Tom Cruise movie. There weren't 20 magazine covers telling us we had to see it. It was promoted and released and did better than everybody expected it to do. The best thing for MI was that it wasn't hyped enough it flew under the radar of the TGWTDT.

The first real big blockbuster of the year is the Hunger Games I am a fan of the books and enjoyed all three of them. Now I am starting to feel like I don't want to see it anymore (which of course I am going to no matter what). But again with blogs and magazines telling me that this is something that I cannot miss, now I'm thinking I can miss it. Lets be honest it would be cheaper on DVD.

When will the media realize that they can't just tell us what to do and not expect repercussions a la The Green Lantern. So why not let us the public make our own decisions, it is our time and money that we are spending.

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